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Target’s Competitive Advantage

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TGT (Target Corporation, $77.52) has redesigned their store layouts in specific states across America and is keeping their place in the race against AMZN (Amazon, $1,695.25). TGT has also maintained steady dividends since 2013- currently 3.372 Div/Yield. Today they end at $77.52, reaching their 52-week high of $78.84. While some investors are planning to buy back in on bearish accounts, TGT has a couple upcoming features this summer you may be interested in.
This summer, TGT has teamed up with The Museum of Ice Cream of NY for a more “sweet” approach to their new kid’s clothing line, Art Class. “We want guests to experience a true sense of joy when they’re shopping at Target, and one way we do this is through partnerships we think they’ll love,” said Mark Tritton, executive vice president, and chief merchandising officer.
TGT has also revised their home essentials brand now called Made By Design, for a more minimalistic modern look. “Made By Design is the ultimate expression of our DNA—a commitment to the democratization of impeccable design,” says Tritton. Made By Design was made in mind for those establishing their new home, looking to add simplistic home items at an affordable price.
Some investors compare TGT as a lesser buy to their competitor COST (Costco, $196.75) as a more profitable brand that has a better competitive advantage. TGT has a strong retail lifestyle brand that keeps their customers happy and stays ahead with its brilliant marketing and cutting-edge clothing brands their customer are constantly looking for.

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