There are many things you could look for in a company, but if your new to stock investing it can get be overwhelming.
- Today we are looking for a company that has two characteristics: a special product or a special service.
- Always look for consistency and growth and any long-term investment. Let’s get started.
There are many exceptional companies you can find on the stock market, but some of the greatest corporations will have at least one of these characteristics: a special service or a special product. And if the company has both, you may have found the jackpot. Now, this sounds very simple considering most corporations have something to sell to make a profit from, yet what is special about this product? What is unique about this service that attracts repeat customers to want to use more than other companies? Let’s dig deeper into what to look for in a company if they have a special service.
A Special Service
Leading companies on the stock market that have a special service may be companies such as WFC (Wells Fargo), WTW (Weight Watchers INTL. INC.), AWK (American Water Works Company Inc.), or FDX (FedEx). You will find that most of these companies listed are businesses you have already heard of because they have mastered the technique to be people specific.
For example, If you want to lose 10 pounds, you may want to subscribe to a Weight Watchers meal plan. Or perhaps you want to mail a monetary gift to a friend who is getting married? You can use FedEx or send money through an app through Wells Fargo. These companies have solved and everyday people problem and these everyday solutions have made these companies millions of dollars in revenue.
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A Special Product
You may not have to look far to find a special company that owns a special product. The fastest place to look may be your bathroom counter or you daily vitamins that are placed in your pantry. Companies such as PG (Proctor & Gamble), USANA (United Health Sciences Inc.), or EL (The Estee Lauder Companies, Inc.) are companies that mastered a way to sell a special product to maintain repeat customers. Their special product(s) aim to solve a problem for the consumer and if the products are good enough, there is no need to make revisions this lead to fewer company costs that will save the company more money in the long run.
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There are many great corporations I may not have mentioned today, but when looking for a particular company to invest in, find a company that has a durable competitive advantage over other corporations. This company with a special product or service needs to stick out from the crowd from their competitors. After you have found the company’s niche, look through their history of performance and look for consistency of growth in areas such as revenue, gross profit, dividends, and production. Is the company holding profit or are they struggling with debt?
Take your time to do your research on the company that deserves your money and time for maximum profitability.
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