FitBit: How Far Can We Go?

FitBit: How long will their business last? Stock investors are watching their every move.

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FIT (FitBit Inc., $5.70), headquarters in San Fransisco, CA, is a corporation that provides health and fitness devices with software services to create a health log for their user that pertains to their lifestyle.

FIT created an easy to use, a wearable fitness tracker that not only catered to the gym bodybuilder but to the office worker who wanted to track her steps to lose the high calories he at lunch. FIT has done an excellent job with their marketing and customer relatability. However there is one problem, their biggest competitors have beat them.

These competitors are Apple Inc. (Apple Watch), Garmin (Vivo Fit), Whoop (The Whoop fit tracker Used by LeBron James last season), and With things Go (activity and fit. tracker) and more.

A statement released by FIT on their last annual report,

For the remainder of 2018, we expect our gross margin to trend lower due to our product mix shift from connected health and fitness devices to smartwatches and the absence of the one-time benefit from the release of outstanding product return and rebate reserves related to Wynit…

FIT’s largest customer Wynit Distribution announced bankruptcy last year in September 2017 with bad debt expenses over $30.3 million and FIT has reported a substantial decrease in subscriptions.

According to MSN.com/money, FIT has a negative net income of -277.19 million. With penny stock investors enjoy the volatility of the stock, other see a better investment in related stocks such as APPL, GRMN, KYCCE, FTV, GRMN, and KEYS, since FIT comes in the form of a “product feature” instead of a large services provider. Though FITs presence seems to be strong in the athletic and teach department, how long with this last? Will, they merge with a large corporation or can they come up with a better head-turning product?

Please see About Me & Disclaimer for additional information about Black Tea.

Information Attainted:

SEC.gov, MSN.com/money, Bestreviews.com

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Snapshots

Edible Earnings From DRI (Darden Restaurants Inc.)

DRI (Darden Restaurants Inc., $108.80) is a corporation that owns some of America’s famous restaurant chains: Olive Garden, Long Horn Steak House, Bahama Breeze, Cheddar’s Scratch Kitchen, The Capital Grill, Yard House, Eddie V’s, and Season’s 52 Grill.

Last Thursday, shares jumped 8.3% after their shareholders call, impressing investors by beating their earning goals; from $123.8 million (0.98 cents per share) to $174.5 million ($1.39 per share).

Carrying a fantastic history of consistent dividends, DRI has been steady in their lifetime on the stock market.

Image from StreetInsider.com

DRI also announced to increase their dividends by 19% for 0.75 cents per share. Many stock analysts are claiming this company to as a buy and hold investment. Current shareholders are very satisfied with their consistent dividend history since 2011.

Their Seasons 52 grill was the only restaurant that lagged behind by -1.39%.

Cheddar’s Scratch Kitchen was acquired last year by an all-cash offer for $780 million on March 27, 2017, some investors believe they could become more aggressive and competitive from their competitors BJRI (BJ’s Restaurant, $61.70) and DAVE (Famous Dave’s, $6.60). However, CEO, Gene Lee announced in DRI’s recent quarterly meeting,

“Our strategy remains unchanged, and our operators’ consistent focus on being brilliant with the basics has allowed us to continue building guest loyalty while taking market share.”

Please see About Me & Disclaimer for additional information about Black Tea.

Information Obtained: DardenRestaurants.com/investorrelations, Streetinsider.com, Markets.Businessinsider.com

Stock Talk: Don’t You Lose Money?

One question I hear often when stocks come up in conversation: Don’t You Lose Money in the Stock Market?

This is one of many commonly asked concerns. I had this same impression many years ago, escpeciallly after what happened from our recent stock market crash. When it comes to stock investing, yes, you certainly can lose a lot of money.However, If you invest wisely, stocks can make millions for you.

Let’s say you had $1,000 aside from your emergency fund. Would you buy a Givenchy bag with that money or invest it into an agressive index fund? Let’s say you buy that goregrous bag. You sure will be stuntin’ for two seasons, but there is always something nicer out there and fashion is an ever-revolving industry. While you were busy keeping up with the Joneses, the other woman invested her $1,000 into and agressive index fund and made a 45% increase within’ six months (give or take).

It all depends on the individual, but consider looking at the value of stock investing. People lose money every day by overspending- not properly managing their finances, and buying on impulse. Yes, you can lose money in stocks, but you can also create more for your retirement.

Stock Talk: Why I Don’t Trade on Mondays

At this time in my life, I don’t work with any trades on Mondays. On mondays-being the first day of the week, the market changes very quickly within the first four hours in the morning. I’d much rather take my time to study the charts and make my move when market levels off (if that even happens).

With the markets I work in, I prefer to sell on Fridays since it is the last trading day of the week and many investors are buying. Have you ever heard of the quote, “Observe the masses and do the opposite”, well that quote certainly works in this field. Overall, do what you see fit for you and your finances. Don’t sell or buy on particular days because Mrs.Market tells you to. Sell or buy because you made that decision for yourself.

Stock Investing 101: Long Haul

If I have one word for my stock investing journey thus far it is patience. Investing in the stock market is not for the faint of heart, but if you commit to studying the market, you can win. But before you jump in with the sharks, there are a few more things you need to have before you need to know.

The Right Brokerage for You

Most brokerages require you to open with $5,000 for a standard account, while there are others that don’t require money to open. Starting out, may I recommend you starting with a stock app such as Stash or Acorns to get your feet wet. When I started investing, I had as little a $5-$20 dollars a week. These app brokerages make it simple and explain step-by-step how the market works. Once you have more money and experience, check out the zero fee and commission free brokerages- these brokerages I have found to be wonderful companies that are great for the novice investor as well as the seasoned investor. I currently us Robinhood and Ally (TradeKing), but I certainly wouldn’t advise the novice investor to start here. Though there are other larger brokerages such as Fidelity, TD Ameritrade, and Chares Schwab, there are other companies (just as good) that require a fee and high commissions. If you choose to use a larger brokerage, they may have more varieties of stocks and funds, but if you could buy shares of AAPL (Apple) or AMZN (Amazon), why not get it with zero fees?

The Long Haul

Long-term investing is the best investing. Buy as low as possible, and when you sell, sell when everyone is buying and when the stock is reaching high records. For taxes, longevity, and maturity, hold your stocks for at least a year before you sell. From my personal experience (and still learning) you cannot be easily swayed by your emotions. You have to be strong in bull and bear markets.

Closing Disclosure

Again, I am by no means a professional or paid to write this from a stock brokerage, nor responsible for your gains or losses. I am simply passionate about stock investing, looking to share more information to women of all ages about the stock market. Have I made hundreds of dollars, yes. Have I lost hundreds of dollars…unfortunately, yes. But Financial education means everything in this game. Study hard, stay calm, and secure your future.

Get over whatever is holding you back. -Sallie Krawcheck

Price is what you pay, value is what you get. -Warren Buffet

Stock Investing 101: Let’s Do This!

Want to invest in the stock market but you dont know how to start? Find out now and take notes.

Now, it’s absolutely impossible for me to give you all the information you would need know about stock investing in one blog post, but if you can learn from my failures, then you can learn a lot. Whether you’re a working single mother, stay at home mom, or simply wanting to get ahead your finances, the stock market is a smart way to go and a little education will get you ahead of the “average investor” or what is also known as a speculator.

Goals

Before you begin any new venture, you need to write down goals for what you want. How much do you want to make? Are you investing short-term or long-term? Are you investing to save up for retirement or investing for a big purchase within a couple years? Find out exactly what you want because that will determine everything.

Financial Education

Did you know that between the average doctor and a cocktail waitress, the waitress has more potential to become the stronger stock investor? Why? It’s because of the time she has to educate her self. If there is anything I could get across to you, it is to read, read, and READ! When I started, it was so confusing and left me frustrated at times, but I now know that everyone has their own style to investing and you cannot invest in a particular set of stocks because someone else has a “successful portfolio”.

Note:

Make the decision for yourself, and keep in mind that your favorite retail store brands may not be the best in the stock world- believe me, they owe ME money now.

Defensive VS. Aggressive

As you begin to educate yourself, you will learn about the styles of investing. The two I will share today really speak for themselves- The Defensive Investor and The Aggressive Investor. The Defensive Investor will take on more precautions, leaning towards managed funds, bonds, and a side of commons stocks. The Aggressive investor may do the same, yet work with more tech stocks, starter companies, and take on short-term investments that may be similar to day trading. As said before, everyone has their own style. Take time and figure out what works best for you

Beware of Mr.Market

Who is Mr. Market? Mr.Market is the news, stock advisors and stock bloggers that have all of the information you “need to know”. Though there are great stock analysts out there, he can be very manipulative and is filled with lots of opinions. He will tell you about what you should be selling, buying, and what your portfolio needs to look like. Mr. Market and I are good friends, but I don’t agree with everything he says or does. However, there a few websites you should check out that are great for novice and experienced investors: Investopedia, MarketWatch, The Motley Fool, and Bloomberg. As said before, everyone has their own style. Take time and figure out what works best for you.

Closing Disclaimer

I am not a certified professional, nor responsible for any of your gains or loses. I’m simply a passionate stock investor who loves to share my experience with other women/men who want to learn general information about the market. May I encourage you to study and evaluate before you make any purchase or sale in the stock market.